Privacy Policy

1. Introduction

Welcome to SparkGallop AI. This Privacy Policy outlines our practices regarding the collection, use, and disclosure of information when you use our Ad-Tech integration platform, SDKs, APIs, and related services (collectively, the "Services"). We are committed to protecting your privacy and ensuring compliance with global data protection regulations, including GDPR and CCPA.

2. Information We Collect

• Developer Data: Name, email address, company details, and billing information collected during registration.
• End-User Data (via SDK): Device identifiers (e.g., IDFA, GAID), IP addresses, location data (if permitted), and interaction metrics with served advertisements. We utilize advanced traffic scrubbing to anonymize sensitive parameters.
• Usage Data: Analytics regarding API calls, SDK performance, and dashboard interactions to optimize our routing algorithms.

3. How We Use Your Information

SparkGallop AI utilizes the collected data exclusively to:

• Facilitate real-time bidding (RTB) and connect your inventory with optimal demand sources.
• Detect and prevent ad fraud, invalid clicks, and bot traffic to protect developer accounts.
• Process Net-30 settlements and manage financial transactions.
• Improve our Smart-Gallop Algorithm for better eCPM prediction.

4. Data Sharing and Disclosure

We may share specific end-user data points with our 120+ Ad Exchange partners strictly for the purpose of ad targeting and attribution. We do not sell developer or end-user personal information to third parties. All data transmission is secured using TLS 1.3 encryption.

5. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our Data Protection Officer at: privacy@sparkgallop.com.